ABOUT US

Our Story

FredFloris began not in 2021, when we officially opened in Jönköping, Sweden, but in 2018 with a quest for a quality leather belt. Fred, our founder, searched for a belt made from full-grain leather that was both high-quality and durable enough to be passed down through generations. Instead, he found only belts made of inferior ‘genuine’ leather that didn’t meet his straightforward needs.

Out of frustration and inspired by a legacy of enduring style, Fred decided to create the belt he couldn’t find. He transformed his passion for craftsmanship into FredFloris, a business that now celebrates life’s milestones with products built to last.

FredFloris stands for quality and tradition, crafting leather goods designed to endure and inspire both current and future generations.

Mission Statement

Our Commitment to Ethical Fashion

At FredFloris, we believe in more than just the aesthetic appeal of our accessories. Each product we offer embodies our passion for ethical and sustainable fashion. Our items are not just possessions—they are pieces of a larger story aimed at creating genuine connections and contributing positively to global change.

Sustainable Sourcing We pride ourselves on sourcing materials from manufacturers who uphold our ethical values. These partners maintain environmentally friendly production processes that ensure high standards in management, labor, and output, all while safeguarding our planet.

Traceability and Transparency From the raw materials to the finished product, each step in our production chain is carefully monitored, guaranteeing that we support the sustainability of the planet and its communities.

Changing the Fashion Industry We reject the outdated practices of the traditional fashion industry, which often prioritizes profit over people and the planet. Our mission is to inspire change and raise the standard by advocating for ethical practices and quality craftsmanship.

At FredFloris, we are dedicated to transforming the fashion industry’s status quo, promoting a business model that values improvement and positive impact.